A series of spots created as a part of the Relaunch of the youth channel - Bindass (from UTV). Occupying a new place in the youth segment, the channel wanted to position itself as a confident, all-embracing space - a reflection of its name "Bindass" which is a colloquial word for fun, frank and fearless. An irreverent script complimented by an equally "fun" animation. CLIENT : Utv CREATIVE DIRECTION : Cyrus Oshidar DIRECTION & ANIMATION : Snigdha Rao SOUND DESIGN : Bindass (In-House) YEAR : 2008
